Or How to Convert Twitter Posts into Business Value
Imagine if companies had the means to turn Twitter gossip into business intelligence. Social media can become a powerful ally to businesses quick to realise its value as measurement scales for customer satisfaction.
Business intelligence goes one step further than the mere detection of negative sentiment to link mounting customer dissatisfaction with the corresponding service glitches or the problems that cause them.
Business intelligence can also discover hot topics within the general blabber that indicate emerging trends. When your company’s hashtag is bundled together with other names statistically you can follow up to see reason behind it.
Watch how we convert Twitter posts into business insight:
These and more insights you can exploit at https://www.graze.link